Have already seen Intercom’s smart campaigns?

Alexey Sotskov

Jan 8, 2017·1 min read

Have already seen Intercom’s smart campaigns? They have a word to tell in this kind of stuff: emails conversion.

Alexey Sotskov

I write about practical and effective techniques that help me and my colleagues in everyday software development and testing.

…rsions of Basecamp trial customers to paying ones — which we’d surprisingly never attempted before. Previously, we had been sending users an email when they signed up, and nothing much after that. So we decided that sending a few more follow-up emails over the next several days might quickly move the conversion numbers north.

The myth of low-hanging fruit

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Jason Fried